🎬 Professional Creator Brief Template

Align creators with your brand voice and conversion goals

🎯 Campaign Overview

Campaign Objective

Target Audience

Budget Range

Key Message / Hook

📱 Content Specifications

Platform Requirements

TikTok (9:16, 15-60s) Instagram Reels (9:16, 15-90s) YouTube Shorts (9:16, up to 60s) Meta Ads (9:16, 15-30s)

Content Type

Testimonial/Review Product Demo Unboxing Experience How-to/Tutorial Lifestyle Integration Before/After Results

Video Length

Delivery Timeline

🎨 Brand Guidelines

Brand Voice & Tone

Key Product Benefits

Call-to-Action

Hashtags & Mentions

⚙️ Technical Requirements

✅ DO's

Film in vertical 9:16 format
Use natural lighting when possible
Include captions/text overlay
Show product clearly in first 3 seconds
Keep authentic, unpolished feel
Include strong hook in opening
End with clear call-to-action

❌ DON'Ts

No overly polished/commercial feel
Avoid competitor mentions
No copyrighted music
Don't make claims we can't support
Avoid controversial topics
No negative competitor comparisons
Don't use brand logo incorrectly

Additional Technical Notes

📋 Usage Rights & Legal

Content Usage Rights

Organic social media posting Paid advertising campaigns Website & landing pages Creator whitelisting/partnership

Usage Duration

Geographic Rights

📄 Generated Creator Brief

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